Narrowcasting, a form of marketing that is used to target a specific audience, is based on the demographics and psychographics of the target. From advertisements to songs, narrowcasting can target kids, teenagers, college students, adults, and etc.
An example of narrowcasting would be the Google commercial, “Introducing Pixel, Phone by Google”, where they are promoting their own phone. Throughout the advertisement, it is quite evident that it is meant for teenagers and young adults. For instance, the song played in the ad is quite modern and contemporary, reflecting its appeal towards the younger generations. Aside from that, Google’s constant usage of the word “new” just shows how they want to appeal to the “new” generation, as they are more likely to accept changes and be less conservative than their older generations. Google’s language in their advertisement seems also to be more casual and carefree than most ads. They use words like “Oooooooo” and “phew”. These words tend to attract younger consumers than older consumers.
To conclude, Google’s advertisement about promoting their phone is mostly focused on attracting teenage and young adult consumers.
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I agree that Google was trying to target their new phone at teenagers and young adults, especially about what you said about the upbeat and modern music in the background and the usage of words like "Ooooo" and "phew" that would attract the attention of their target audience. One other thing I notice with the ad that suggest narrowcasting was the part where the commercial highlighted the "unlimited storage" on the phone for photos and video since if anything attracts teenagers these days it would be unlimited storage space for all their selfies and memories. At least that is what I think of when you mention teens and phones. How about you?? Thanks for sharing Kamy! <3
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