Demi Lovato:Confident

About a year ago, Demi Lovato released a music video called “Confident”. In the beginning of the video, Demi is depicted as a criminal who is released to catch another female criminal by a top officer. When she attempts to catch the criminal, she discovers her mission to be a trap devised by the officer to bring her back to prison. Before she is successfully taken back, Demi rebels and is determined to get her revenge. However, when she discovers that the women she was after was also set up by the officer, she chooses to cooperate with her in order to get their revenge on the officer. Working together, they arrest the officer and continue on their own paths. When I had first watched the music video, I was amazed at how Demi Lovato emphasized the strength of women both independently and cooperatively. Through the lyrics and aspects of the music video, women stereotypes are destroyed and are replaced with empowering messages.

In the beginning of the song, Demi mentions how “I’m the boss right now…’Cause this is my game and you better come to play.” As a female, Demi being the boss and ordering others defeats the stereotype that women work under men and are expected to be obedient. Another set of lyrics that could empower women could be where she says “I used to hold my freak back. Now I’m letting them go.” Demi tells viewers to let go of their insecurities and be apathetic towards the contradicting voices of society. Not only does this line empower women, it also destroys the stereotype that women must be adequate-looking for society and must act as an object of aesthetic purposes. The scene where Demi works together with another women also warps the stereotype of women not being able to peacefully coexist with one another.

The music video was quite interesting with all the messages and intense movement.